ROAR for Good are behind Athena, a safety device designed for women. Athena is a simple device which aims to protect women from physical assaults at the touch of a button. Athena acts as a deterrent by helping ward off an attack and instantly calling for help. When activated, it emits a loud alarm and sends text messages to loved ones with the wearer’s location.

Athena will be available in 3 colors to choose from - Antique Silver, Timeless Black, and Rose Gold.